Advancing Studies · Boston College
Social Media is an ever-evolving marketing channel that has fully infiltrated and redirected consumer behavior over the 20 years. We, as consumers, now have more access to businesses, brands, and products at the touch of a button or click of a mouse; from posting, to blogging and vlogging, to social ecommerce, and social marketing through celebrities and influencers- the lines of traditional marketing have become more skewed to the digital landscape over the last two decades, and is continuously driving behavior changes in the space. Fully understanding the social media landscape, and what is
