Marketing · Boston College
This course builds on the principles covered in the core Marketing courseby further developing and applying marketing strategy to different company lifestages (i.e. launch, geographic expansion, repositioning), industries (i.e. luxury, retail, e-commerce) and innovations (i.e. digital marketplaces, AI-driven solutions.) It takes a Marketing practitioners view of determining and owning the strategy and builds the link between strategy, activities, and outcomes. You will be exposed to problems and situations that will require you to assess, analyze and recommend actions within the context of mar
