Marketing · Boston College
This course introduces students to concepts and methods for customer analytics applied to marketing strategy decisions such as segmentation, targeting, brand positioning, promotion, and product design. Students will learn analytical techniques and statistical models with hands-on applications of marketing data and statistical software to gain working knowledge of marketing analytics and its applications.Students are expected to have taken one of the following statistics-based courses or an equivalent prior to enrolling in this class: BZAN1135, APSY2217, BIOL2300, ECON1151, PSYC1120, or SOCY220
