Marketing · Boston College
Today's most successful companies interest and engage customers like never before by orchestrating a symphony of innovative digital marketing instruments. The transformation of the marketplace has forced businesses to adapt quickly and frequently to a dynamic digital environment. In this course you'll learn how the best companies leverage new tools and integrated strategies including lean startup & MVP, inbound and outbound marketing, omnichannel earned/owned/paid media, crowdsourcing, social media, mobile and demand generation via automated platforms to build new products, delight their custo
